Engaging on cancer signs and symptoms with older males in deprived areas through sport

North East London Cancer Alliance has been working for the last few months with Leyton Orient Football Club to reach out to older males who traditionally do not come forward with signs and symptoms of cancer, as part of their ‘It’s not a game’ campaign. 

This included attending a health awareness day at a home game for Leyton Orient FC on 29 October. Throughout the day, we spoke to a number of local residents to highlight the importance of getting checked if you have signs or symptoms of cancer, as well as handing out leaflets with essential cancer information on.